Privacy Policy

Effective Date: March 17, 2026

Magic Lantern (“Magic Lantern,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://www.magiclantern.io, use our platform, or engage with our studio services.

1. Scope

This Privacy Policy applies to:

  • Visitors to our website (magiclantern.io)

  • Users of Magic Lantern’s platform and tools

  • Creative partners, studios, and enterprise customers

  • Individuals who interact with us for business, marketing, or support

2. Information We Collect

a. Information You Provide

  • Name, email address, and contact details

  • Account credentials

  • Billing and payment information

  • Project inputs (scripts, prompts, assets, uploads)

  • Communications with us

b. Content and Creative Data

When you use Magic Lantern tools, we may collect:

  • Text prompts and instructions

  • Uploaded media (images, video, audio, datasets)

  • Generated outputs (images, videos, storyboards, etc.)

c. Automatically Collected Information

  • Device information (browser, OS, IP address)

  • Usage data (features used, interactions, session data)

  • Cookies and tracking technologies

d. Third-Party Data

We may receive data from:

  • Payment providers (e.g., Stripe)

  • Analytics platforms

  • Authentication providers

3. How We Use Information

We use your information to:

  • Provide, operate, and improve Magic Lantern products and services

  • Generate and process creative outputs

  • Improve system performance, reliability, and safety

  • Manage accounts, subscriptions, and billing

  • Communicate with you (support, updates, product announcements)

  • Ensure security, prevent fraud, and enforce our terms

  • Comply with legal obligations

4. Ownership and Use of Creative Content

ou retain ownership of the content you upload and create, subject to our Terms of Service.

We process your content to:

  • Deliver requested outputs

  • Operate and improve the platform

  • Maintain safety, moderation, and compliance

Magic Lantern does not sell your content.

5. Sharing of Information

We do not sell personal data. We may share information with:

a. Service Providers

  • Cloud infrastructure providers

  • Payment processors

  • Analytics and monitoring tools

b. Creative and Studio Partners

If you participate in collaborative or studio projects, your content may be shared with:

  • Production partners

  • Creative collaborators

  • Distribution partners (as part of the project workflow)

c. Legal and Business Transfers

We may disclose information:

  • To comply with applicable laws or legal processes

  • To protect rights, safety, and security

  • In connection with a merger, acquisition, or financing

6. AI Systems and Model Improvement

Magic Lantern develops and operates generative AI systems.

We may use data to improve our systems, including:

  • Product interaction data

  • Performance and reliability signals

  • Aggregated or de-identified content

We do not use private, customer, or enterprise content for model training without explicit permission.

Where applicable, we provide controls to limit or opt out of data usage for training.

7. Data Retention

We retain data for as long as necessary to:

  • Provide and maintain our services

  • Meet contractual and legal obligations

  • Resolve disputes and enforce agreements

Users may request deletion of their data (see Section 10).

8. Security

We implement industry-standard safeguards, including:

  • Encryption in transit and at rest

  • Role-based access controls

  • Monitoring and logging systems

We continuously work to improve the security of our systems.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate and improve the website

  • Analyze usage and performance

  • Personalize user experience

You can manage cookies through your browser settings.

10. Your Rights

Depending on your location, you may have rights to:

  • Access your personal data

  • Correct or update information

  • Delete your data

  • Restrict or object to processing

  • Request data portability

To exercise your rights, contact: privacy@magiclantern.io

11. International Data Transfers

Your data may be processed in jurisdictions outside your country. We use appropriate safeguards to ensure your data is protected.

12. Children’s Privacy

Magic Lantern is not intended for children under 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal data from children.

13. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by updating the effective date. For material changes, we may provide additional notice.

14. Contact Us

Magic Lantern
Website: https://www.magiclantern.io
Email: hello@magiclantern.io